From the social point of view, business exists to supply goods and services to the people and from the individual point of view; the primary objective of a business firm is to earn profit. Business enterprises are run by human beings whose decisions and actions may not always be in accordance with the expectations of society. An enterprise may be good in terms of economic performance (like revenue, costs and profits) but poor in terms of social performance like supplying products of reasonable quality and at reasonable prices. Business enterprises are products of and are influenced by society and have to interpret and adjust to the preferences or values of society. The subject matter of ethics is concerned with establishing linkages between individual good and social good.