A business enterprise earns money by carrying out industrial and commercial activities that helps in satisfying the needs of the society. Every individual living in society has to respect social values and norms of behaviour prevailing in the society. Therefore the business enterprise must focus on not allowing any undesirable practices such as manufacture and sale of adulterated goods, making deceptive advertisements, non payment of taxes which are due, polluting the environment and exploiting workers to be carried out which might tarnish its reputation in the eyes of the society. In order to attain maximum profit and achieve the societies trust, business enterprises should supply good quality goods, create healthy working conditions, honestly paying taxes, prevent pollution by installing pollution devices in the factory, and sincerely attend to customer complaints. Socially responsibility and ethically upright behaviour helps business enterprises to get durable success.