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  • The objective of the study needs to be clearly identified.

  • A reliable sample should be chosen from the population for data collection.

  • The questionnaire for data collection should be developed pertaining to the objective of the survey.

  • The organization, tabulation and analysis of data should be done with the sole aim of seeking answers to the research problem.

  • The interpretation of the results should be done very carefully, otherwise it may be misleading.

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