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A retailer keeps Reebok shoes, which are listed at a mark-up of 10% above their factory price. However, on Monday he realized the shortage of demand and hence, decreased the list price by 10%. On the very next day, i.e., Tuesday, he realized he is making a loss so, he increased the list price by 10% again. He continues this trend indefinitely. On which day he will suffer a loss of more than 10% per shoes for the first time?