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Indian market today is overflowing with a wide range of products manufactured by the leading manufacturers of the world. Being in India, one can purchase a wide range of products ranging from garments to processed food and latest models of electronic goods manufactured by the world leaders. Such wide range of goods is a relatively recent phenomenon. Gone are the days when only Indian goods were available in the stores. The current scenario shows the launch of new models of foreign automobiles to electronic goods at frequent intervals, and foreign companies having their offices in the major cities of the country. The opening up of the economy for the world market is termed as globalisation. The restrictions between different nations have been removed and the barriers in movement of goods, services, technology, labour and capital has been bridged.

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