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Identification of the market segment leads a firm to decide how to approach the selected markets. However, there are many firms, which do not segment the market and would work for the aggregate market. This is called market aggregation which exactly opposite to segmentation. There are different kinds of targeting approaches and each marketing firm has its own unique way of targeting its customers. These targeting approaches are simply divided into four kind’s viz. undifferentiated marketing, differentiated marketing, concentrated marketing and Micro marketing.


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