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Chief advantages of exporting are:
  • Exporting/importing is the easiest mode of gaining entry into international markets as compared to other modes of entry. It is a less complicated activity when compared to setting up and running joint-ventures or wholly owned subsidiaries in foreign countries.
  • Exporting/importing is less involving in the sense that business firms are not required to invest that much time and money as is needed when they desire to enter into joint deals or set up production plants and facilities in host nations.
  • Since exporting/importing does not require much of investment abroad, exposure to foreign investment risks is minimal or much lower than that is present when companies opt for other ways of entry into international business.

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