Previous Year Paper
CAT-2006-Previous Years Paper
Each of the following questions has a paragraph from which the last sentence has been deleted. From the given options, choose the one that completes the paragraph in the most appropriate way.
I am sometimes attacked for imposing ‘rules’. Nothing could be further from the truth. I hate rules. All I do is report on how consumers react to different stimuli. I may say to a copywriter, — “Research shows that commercials with celebrities are below average in persuading people to buy products. Are you sure you want to use a celebrity?”. Call that a rule? Or I may say to an art director, “Research suggests that if you set the copy in black type on a white background, more people will read it than if you set it in white type on a black background.”
A Guidance based on applied research can hardly qualify as ‘rules’.
B Thus, all my so called ‘rules’ are rooted in applied research.
C A suggestion perhaps, but scarcely a rule.
D Such principles are unavoidable if one wants to be systematic about consumer behaviour.